WEEK 8 EOC: Creative Content

To make sure everyone knows about Coco Rum Delight bars, we are going to have to do some meeting and greeting with the public. These bars are not something that you just put on the shelves. “Smart companies aim to delight customers by promising only what they can deliver, then delivering more than they promise. Delighted customers not only make repeat purchases, they become willing marketing partners.” (Marketing An Introduction 10th edition, Armstrong/ Kotler, Pg. 14) and we at Coco Rum Delight plan to do exactly that; we guarantee to deliver an experience of a lifetime in every bite. So for starters we’ll be setting up a Grand welcome out party at most of the high-end department stores including Nordstrom, Barneys, Bloomingdales, Saks 5th Avenue, and Neiman Marcus. We will also set up booths at 20% of all Whole Food Stores and will be selling the bars in 50% of all the Whole Food Stores. The booths will be set up with the chocolate bars out for people to try so they can learn more about what makes them so special, and experience the greatness first hand. There will be posters and 2 experts at each booth to give people knowledge about the bars and also give out samples. We will also be setting up posters and little stands at every display section wherever the bar is being sold. I will be designing the wrapper of a beautiful chocolate bar and taking pictures with the bar by itself and also with a model interacting with the bar. Then I will be making a booth with my displays and designs all digital for the class to review and enjoy.