Final Project: Price

“If consumers perceive that the company’s product or service provides greater value, the company can charge a higher price.” (Marketing an Introduction, Armstrong Kotler,pg. 280) That is why the pricing of our Coco Rum Delight bars will be $34.00 for a 1.75 oz of exclusive gourmet delectable rum filled chocolate. The cocoa beans that our Coco Rum Delights are made with are imported from Switzerland with a secret ingredient that has been our companies’ best kept secret for decades. We use only the best fresh organic ingredients and absolutely no preservatives. Coco Rum Delights are very smooth, velvety, and delicious with a light flavored Jamaican rum and rum cream liqueur that will satisfy any taste buds for any particular moment. There will be neither promotional pricing nor discounting when the rum bars make their first appearance in the stores. “Marketers need to remember that customers rarely buy on price alone,” (Marketing an Introduction, Armstrong Kotler,pg. 282) customers buy because of the product. If they feel a product it worth it or it makes them feel good, they will purchase it no matter what. Every bite is sinfully delicious with a life enriching pleasure that can only be experienced with Coco Rum Delight bars. “The product’s quality and image must support its higher price.” (Marketing an Introduction, Armstrong Kotler,pg. 286)