Final Project: Promotion

The promotion for our brand and our chocolates will be a huge event, something like a grand opening. Our coming out date will be promoted and broadcast throughout all the department stores that will be selling our rum bars. There are many promotional tools that we will be using such as “advertising, personal selling, sales promotion, public relations, and direct marketing—to reach consumers.” (Marketing an Introduction, Armstrong Kotler,pg. 358) There will be posters and pictures of our Coco Rum Delight bars up and letting people become aware of our soon arrival, including emails at least a week before the chocolates are brought out to the stores and the booths are set up. Also most of the booths will “include in-store demonstrations, displays, contests, and visiting celebrities,” (Marketing an Introduction, Armstrong Kotler,pg. 358) depending on the date and location of the booth, will determine who will be there doing exactly what. There will also be a special promotion in all the department stores that are selling the rum bars, for every purchase of $100.00 or more in the store, you receive a free Coco Rum Delight bar to try. However, consumers will have to show some form of identification to receive the candy bars to proving they are above age. Our slogan for Coco Rum Delights is “you can taste the experience in every bite,” which is nothing short of the truth.