Final Project: Implementation Evaluation Control

“Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.” (Marketing an Introduction, Armstrong Kotler,pg. 55) We Coco Rum Delights want to make sure our product is not only being received well but we want our product to be loved by our consumers. We have a strategic plan by the means of programs, budgets, and procedures to make sure we are able to achieve this goal, which includes motivation from not only the product but the staff behind the product. We take special care and consideration on communicating and reasoning this goal to our staff and customers. The strategy we use here at Coco Rum Delights is constantly evaluated, monitored, and adjusted as needed. “Evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained.” (Marketing an Introduction, Armstrong Kotler,pg. 58) We as a company want to weigh the overall and long-term marketing plan in view of Coco Rum Delight’s basic data like its organization, strengths, weaknesses, and market opportunities. We match our companies’ strengths to more opportunities while still addressing our weaknesses and external threats.