“The plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations. The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities.” ((Marketing an Introduction, Armstrong Kotler,Pg. 56)
Coco Rum Delights SWOT Analysis
| Strengths · The organization has a strong ethical values and ethical mission statement. · Coco Rum Delights is strong at Research and Development. · We offer a new initiative product that can only be found in exclusive locations. · Coco Rum Delights is a very competitive organization. | Weaknesses · The company is dependent on a main competitive advantage, the retail of chocolate alcohol. · Might be slow to make a transition into different sectors if one day needed. · Being that the company has not been around long, the lack of marketing expertise may have an effect on business. |
| Opportunities · Co-branding with other manufacturers of food and drink has lots of potential. · Coco Rum Delights are very good at taking advantage of different opportunities. · This company could be Developed Internationally building upon their strong brand recognition. | Threats · The market for chocolates is very competitive. · Who knows if the market for chocolate alcohol bars will grow or replenish. · Competitors have superior access to channels of distribution, more so than our company. |
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