Final Project: Distribution

Our distribution techniques are also very exclusive and unique to our brand and type of chocolate. These Rum bars are not just available at your corner store or any place chocolate is sold. The specialty about them is they can only be brought at certain stores and locations. Coco Rum Delights is a strong brand preference which makes our customers loyal; they make special efforts to purchase our bars because there are not many brands that can even come close in comparison to Coco Rum Delights. We will distribute our bars at a massive rate to all the stores that have the pleasure of carrying our chocolates, “Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away.” (Marketing an Introduction, Armstrong Kotler,pg. 253) Well not us, Coco Rum Delights will not only be sold in the United States but also anywhere our high end distributors are located, not to mention the many resorts overseas and also in the Caribbean. “Companies with international distribution systems may introduce new products through swift global roll outs,” (Marketing an Introduction, Armstrong Kotler,pg. 253) and that’s exactly what we plan to do. We will be introducing new types of Coco Rum Delight bars every 4-6 months for the next 3 years. We want to become a house hold name, something that is considered a necessity in your home such as bread, water, or milk. Coco Rum Delights have a massive distribution technique that makes sure the world knows just who we are by the year 2020.