Final Project: Business Mission Statement

"An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?" (Armstrong/Kotler, Marketing. pg39)We here at Coco Rum Delights want to raise the bar from you average chocolate bar or even your average sweet cocktail. Our mission as company it to make everyone feel good and have memorable experience in every bite of our Coco Rum Delights. Our customers are women and men over the age of 21 who have an acquired tasted for premium gourmet chocolates. That will not just make sure you have a memorable experience but also take care of you in the morning after all the fun is over. Our clientele is a high end clientele and out Coco Rum Delights start off at $34.00 for a 1.75 oz bar with unlimited amounts of enjoyment in every bite. The petite amount it takes to start your evening will make you want Coco Rum Delights every chance you get. They are exclusively sold at major high end department stores and most Whole Food Stores. We guarantee that the premium rum chocolate we sell meets the highest standards of quality, freshness and seasonality to consistently provide our customers with impeccable service by demonstrating warmth, graciousness, efficiency, and knowledge. We maintain a superior level of integrity in interactions with business partners, associates, and even our clientele. We here at Coco Rum Delights want to not only meet our customers’ expectations but also exceed our customers’ expectations in quality, delivery, and cost through continuous improvement and customer interaction. “This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.”” (Armstrong/Kotler, Marketing. pg 43)