Final Project: Product

This “company can increase its business in four ways. It can add new product lines, widening its product mix… The company can lengthen its existing product lines to become a more full-line company. Or it can add more versions of each product and thus deepen its product mix.” (Marketing an Introduction, Armstrong Kotler,pg. 221) Here at Coco Rum Delights we plan to expand our brand and our product into new heights, not only for adults but for everyone who loves wonderful chocolates and great experiences. We will be making not only Rum bars filled with caramel but also solid chocolate bars, cherry filled chocolates and much much more. We will continue to make this not just a high end product but a high end brand all together. We will be having booths set up for a grand opening at every high end department store so people can get to know our product and truly understand it. “Promotion spending is relatively high to inform consumers of the new product and get them to try it. Because the market is not generally ready for product refinements at this stage, the company and its few competitors produce basic versions of the product.” (Marketing an Introduction, Armstrong Kotler,pg. 259) Because we don’t have much competition, especially in the stores we hold our product there is no basic version. The experience we offer your mind and body is truly one of a kind.