Week 10 EOC: What are the Benefits verus the Features

“A brand is the company’s promise to deliver a specific set of features, benefits, services, and experiences consistently to the buyers,”(Marketing An Introduction 10th edition, Armstrong/ Kotler, Pg. 230) here at Coco Rum Delights we deliver all of these and more. The benefits of eating Coco Rum Delights are more than just eating a bar of great tasting chocolate, what it’s made from, and how it’s made. We guarantee a wonderful experience in every bite leaving your taste buds needing and begging for more. The rum and rum cream liquor makes an experience you can truly loose yourself in because most “consumers see products as complex bundles of benefits that satisfy their needs.” (Marketing An Introduction 10th edition, Armstrong/ Kotler, Pg. 211) We at Coco Rum Delights want to do exactly that, with every bar and every bite we want to satisfy our customer’s needs. There are so many benefits of eating our Rum delights but one of the main reasons is that the coco butter from the chocolate. Not only does it coat the stomach so the rum only benefits you but it also leaves such an amazing taste in your mouth after every bite, leaving you always wanting more. This is not only an exclusive chocolate because of where you can purchase it but also because just a petite amount can make your entire evening. “Desirable products give both high immediate satisfaction and high long-run benefits, such as a tasty and nutritious.”(Marketing An Introduction 10th edition, Armstrong/ Kotler, Pg. 532) The dark chocolate that the Coco Rum Delights are made from is not only good for you but it is also nutritious and delicious. This articular bar is set aside from any other chocolate alcohol because it’s not only making you feel good after but it gives you an experience that you can only experience by eating our chocolates.