Week 10 EOC: What are the Benefits verus the Features

“A brand is the company’s promise to deliver a specific set of features, benefits, services, and experiences consistently to the buyers,”(Marketing An Introduction 10th edition, Armstrong/ Kotler, Pg. 230) here at Coco Rum Delights we deliver all of these and more. The benefits of eating Coco Rum Delights are more than just eating a bar of great tasting chocolate, what it’s made from, and how it’s made. We guarantee a wonderful experience in every bite leaving your taste buds needing and begging for more. The rum and rum cream liquor makes an experience you can truly loose yourself in because most “consumers see products as complex bundles of benefits that satisfy their needs.” (Marketing An Introduction 10th edition, Armstrong/ Kotler, Pg. 211) We at Coco Rum Delights want to do exactly that, with every bar and every bite we want to satisfy our customer’s needs. There are so many benefits of eating our Rum delights but one of the main reasons is that the coco butter from the chocolate. Not only does it coat the stomach so the rum only benefits you but it also leaves such an amazing taste in your mouth after every bite, leaving you always wanting more. This is not only an exclusive chocolate because of where you can purchase it but also because just a petite amount can make your entire evening. “Desirable products give both high immediate satisfaction and high long-run benefits, such as a tasty and nutritious.”(Marketing An Introduction 10th edition, Armstrong/ Kotler, Pg. 532) The dark chocolate that the Coco Rum Delights are made from is not only good for you but it is also nutritious and delicious. This articular bar is set aside from any other chocolate alcohol because it’s not only making you feel good after but it gives you an experience that you can only experience by eating our chocolates.

Week 9 EOC: Three great mission statements

After reading everyone’s mission statement, it’s kind of hard to decide which 3 I like the best but I think I would start with Christopher Lawrence @ http://checkmydesigns.blogspot.com/. Not only did he explain his product very detailed, the color, the shape, and price, but he also include what his company’s purpose is and what they expected to accomplish with this product. Very intriguing, I would definitely want to try this chocolate.

My 2nd favorite was Javier Garcia @ http://coolimoy.blogspot.com/. I really like his mission statement because he was very straight to the point. He explained the product, what is in the product, and also how it will be advertised. He’s also including a little of the history in the commercial and an image in my head that I can totally picture now.

My 3rd favorite has to be Todd Cecil @ http://fatstandingstudios.blogspot.com/. Todd has been the most clear and straight mission statement I have read so far. I love how he not only explains where chocolate bars will be sold he but also explains why he’s selling them where he is selling them. He explains his company’s mission to make his chocolate boosters a success. "By using selective distribution, they can develop good working relationships with selected channel members and expect a better-than-average selling effort. Selective distribution gives producers good market coverage with more control and less cost than does intensive distribution."(Armstrong/Kotler, Marketing. Pg 26). If I heard about these bars, I would definitely be looking out for them in different stores and every time I got gas at 7-11. Great concept and great work!

WEEK 8 EOC: Creative Content

To make sure everyone knows about Coco Rum Delight bars, we are going to have to do some meeting and greeting with the public. These bars are not something that you just put on the shelves. “Smart companies aim to delight customers by promising only what they can deliver, then delivering more than they promise. Delighted customers not only make repeat purchases, they become willing marketing partners.” (Marketing An Introduction 10th edition, Armstrong/ Kotler, Pg. 14) and we at Coco Rum Delight plan to do exactly that; we guarantee to deliver an experience of a lifetime in every bite. So for starters we’ll be setting up a Grand welcome out party at most of the high-end department stores including Nordstrom, Barneys, Bloomingdales, Saks 5th Avenue, and Neiman Marcus. We will also set up booths at 20% of all Whole Food Stores and will be selling the bars in 50% of all the Whole Food Stores. The booths will be set up with the chocolate bars out for people to try so they can learn more about what makes them so special, and experience the greatness first hand. There will be posters and 2 experts at each booth to give people knowledge about the bars and also give out samples. We will also be setting up posters and little stands at every display section wherever the bar is being sold. I will be designing the wrapper of a beautiful chocolate bar and taking pictures with the bar by itself and also with a model interacting with the bar. Then I will be making a booth with my displays and designs all digital for the class to review and enjoy.

Final Project: Implementation Evaluation Control

“Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.” (Marketing an Introduction, Armstrong Kotler,pg. 55) We Coco Rum Delights want to make sure our product is not only being received well but we want our product to be loved by our consumers. We have a strategic plan by the means of programs, budgets, and procedures to make sure we are able to achieve this goal, which includes motivation from not only the product but the staff behind the product. We take special care and consideration on communicating and reasoning this goal to our staff and customers. The strategy we use here at Coco Rum Delights is constantly evaluated, monitored, and adjusted as needed. “Evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained.” (Marketing an Introduction, Armstrong Kotler,pg. 58) We as a company want to weigh the overall and long-term marketing plan in view of Coco Rum Delight’s basic data like its organization, strengths, weaknesses, and market opportunities. We match our companies’ strengths to more opportunities while still addressing our weaknesses and external threats.

Final Project: Price

“If consumers perceive that the company’s product or service provides greater value, the company can charge a higher price.” (Marketing an Introduction, Armstrong Kotler,pg. 280) That is why the pricing of our Coco Rum Delight bars will be $34.00 for a 1.75 oz of exclusive gourmet delectable rum filled chocolate. The cocoa beans that our Coco Rum Delights are made with are imported from Switzerland with a secret ingredient that has been our companies’ best kept secret for decades. We use only the best fresh organic ingredients and absolutely no preservatives. Coco Rum Delights are very smooth, velvety, and delicious with a light flavored Jamaican rum and rum cream liqueur that will satisfy any taste buds for any particular moment. There will be neither promotional pricing nor discounting when the rum bars make their first appearance in the stores. “Marketers need to remember that customers rarely buy on price alone,” (Marketing an Introduction, Armstrong Kotler,pg. 282) customers buy because of the product. If they feel a product it worth it or it makes them feel good, they will purchase it no matter what. Every bite is sinfully delicious with a life enriching pleasure that can only be experienced with Coco Rum Delight bars. “The product’s quality and image must support its higher price.” (Marketing an Introduction, Armstrong Kotler,pg. 286)

Final Project: Promotion

The promotion for our brand and our chocolates will be a huge event, something like a grand opening. Our coming out date will be promoted and broadcast throughout all the department stores that will be selling our rum bars. There are many promotional tools that we will be using such as “advertising, personal selling, sales promotion, public relations, and direct marketing—to reach consumers.” (Marketing an Introduction, Armstrong Kotler,pg. 358) There will be posters and pictures of our Coco Rum Delight bars up and letting people become aware of our soon arrival, including emails at least a week before the chocolates are brought out to the stores and the booths are set up. Also most of the booths will “include in-store demonstrations, displays, contests, and visiting celebrities,” (Marketing an Introduction, Armstrong Kotler,pg. 358) depending on the date and location of the booth, will determine who will be there doing exactly what. There will also be a special promotion in all the department stores that are selling the rum bars, for every purchase of $100.00 or more in the store, you receive a free Coco Rum Delight bar to try. However, consumers will have to show some form of identification to receive the candy bars to proving they are above age. Our slogan for Coco Rum Delights is “you can taste the experience in every bite,” which is nothing short of the truth.